Strategy that starts with you.
Not someone else's blueprint.
Private Strategic Advisory
Ongoing strategic support for seasoned experts and professionals who are ready to grow with intention and want a trusted thought partner in their corner.
Here's something most business advice gets wrong.
It assumes that if you study what's working for someone else and replicate it closely enough, it will work for you. Follow the framework. Model the funnel. Copy the system. And if it doesn't work, you must be doing something wrong.
But that's not why it isn't working.
It isn't working because the blueprint was never built for you. It was built for someone else, in a different context, with different resources, different constraints, and a different vision.
No matter how well you execute it, a strategy that doesn't account for who you actually are and what you're actually building will eventually hit a wall.
This is what I've seen across more than two decades of working with business owners across industries. The ones who build something truly sustainable aren't the ones who found the right blueprint.
They're the ones who stopped looking for one.
What’s missing isn't more action.
It’s clarity about the foundation those actions needed to be built on.
I came to this understanding the long way.
My career has never been linear.
I started in my late teens managing marketing and operations for a startup coffee company, learning how businesses actually work from the inside out, not from a textbook. By the time I was in my mid-twenties, we had grown that company to over five million dollars in revenue.
From there I moved into hospitality and resort management, then into operations leadership for one of the largest restaurant franchisees in the country, where I led 28 managers and 350 employees across seven locations generating fourteen million dollars in annual revenue. I was recognized for improving profitability, increasing customer satisfaction, and developing people into leadership roles.
Then I made a significant pivot. I left corporate operations and spent the next decade-plus working directly with entrepreneurs and business owners, mostly behind the scenes, helping them build strategy, run launches, develop their teams, and grow their revenue. I worked across industries, inside businesses of all shapes and sizes, and alongside founders at every stage.
Then I made a significant pivot. I left corporate operations and spent the next decade-plus working directly with entrepreneurs and business owners, mostly behind the scenes, helping them build strategy, run launches, develop their teams, and grow their revenue. I worked across industries, inside businesses of all shapes and sizes, and alongside founders at every stage.
What I kept seeing, over and over, was the same pattern. Smart, capable, experienced people trying to force their businesses into frameworks that weren't built for them. Burning out. Wondering what they were missing. Reaching for the next tactic that promised to finally move the needle.
But tactics without a coherent strategy underneath them don't compound. They just accumulate. What was missing wasn't more action. It was clarity about the foundation those actions needed to be built on.
"Rachel is my touchstone.”
"Connecting with Rachel as my touchstone has been a true gift. She provides invaluable insight and objective input in terms of marketing and building my brand, while helping me see the bigger picture and find simple solutions to complex challenges within my business. Rachel is a trustworthy confidant and advisor who has become a true friend, and a natural leader I rely on.”
LISA NICHOLS | Founder & CEO, Motivating the Masses
Most of the business growth advice available today is built on principles that don't account for the individual, or the collective.
Extractive models.
Hierarchical structures.
Zero-sum thinking.
These approaches can generate short-term results, but they're not sustainable for most people, and they're especially misaligned for experienced professionals who have built their practice around genuine expertise and real values.
Sustainable growth requires something different.
It requires a strategy that's designed around your specific reality: your vision, your constraints, your resources, your values, and the kind of business you actually want to build and sustain over the long term.
That's what I help you build.
Not a blueprint.
A strategy that's genuinely yours.
Sustainable growth requires a strategy that's designed around your specific reality.
How I work
I work with a small number of clients at a time.
The work is intensive and direct.
I bring frameworks that create structure and context for our work together, but I'm not applying a prescribed process to your situation.
I'm thinking alongside you, asking the questions you can't easily ask yourself, and helping you see your business with the clarity that's hard to maintain from the inside.
My clients tend to be in their 40s, 50s and beyond. They have deep expertise and real credentials. They're not looking to be coached or told what to do. They want a sharp, experienced thought partner who respects their intelligence and helps them think more rigorously about what they're building and where they're going.
If that's you, we'll probably work well together.
"She helped me unemotionally do the math.”
"Rachel is an expert marketer, but more so she is an expert at understanding what people are trying to accomplish and what that really means in the big picture. What was powerful in working with Rachel was the ability to unemotionally do the math, looking at the money to make better decisions. Never did I hear 'don't do that' or 'you should do this.' I heard questions that made me say, yeah, that doesn't make sense' or, 'I feel so much better about that'.”
LAUREL RUTLEDGE | Chief Navigation Officer
A bit of background
I bring 25+ years of experience across marketing, operations, organizational leadership, and business strategy.
I've worked inside startups and large organizations, across industries including hospitality, food and beverage, wellness, professional services, and online business.
I've helped scale companies from the ground up, led teams of hundreds, managed multi-million dollar revenue operations, and spent more than a decade working directly with entrepreneurs and business owners as a strategic advisor.
I work across the full scope of business strategy including revenue and offer design, customer journey and experience, marketing strategy, operations and systems, team development, organizational design, and leadership.
"A business mind that is rare and exceptional."
"Rachel has a business mind that I find rare and exceptional. I'm continuously amazed by her understanding of her clients' needs and her ability to effectively communicate to all parties involved. If you are seeking a strategy to take your business to the next level, Rachel is the woman to hire.”
ANDREW GOTTLIEB | Founder & CEO, No Typical Moments
Start with a diagnostic
Private Strategic Advisory works best when we begin with a solid foundation.
There are two ways to start:
If you've already completed a Private Strategy Intensive with me, we move directly into Advisory.
The groundwork is already done.
If you're coming straight into Advisory, we begin with a Strategic Onboarding:
Three focused sessions of 60 to 90 minutes each,
designed to give us both a clear picture of your business, your vision, your values,
and your priorities before our ongoing work begins.
The Strategic Onboarding investment is $4,500 and replaces the first month's calls.
25+
YEARS
Experience across growth, operations, and strategy.
100+
BUSINESSES
Advised across industries.
STRATEGY
CUSTOMIZED
To fit you and your business.
